Disclaimer: VehicleVoice and AutoPacific exclusively use Macintosh computers. Beginning in 1986 and continuing through all the rough years, Mac has powered AutoPacific. Never a PC.
FACT: Steve Jobs, Chairman of Apple, Inc. and Dr. Martin Winterkorn, Chairman of Volkswagen AG met last week apparently to finalize an Apple/Volkswagen initiative to bring Apple technology to Volkswagen vehicles in the future. The announcement came from Volkswagen with very-secretive Apple refusing to comment. So, we'll have a Volkswagen "iCar" soon?
RUMOR: Several Apple-related announcements concerning Apple interfaces with cars will be made at the Consumer Electronics Show in Las Vegas in January.
iPod, iPhone, SYNC Force Apple to React
We have heard vibrations about Apple beginning to move into the automotive space for years.
First, consumers have been screaming for better solutions to integrate their iPod with their car for years now. Some solutions have been successful. Some have been very crude. But this has forced Apple and the carmakers into a dialog about how to best integrate iPod with their vehicles.
Second, with the recent introduction of the iPhone, Apple has another device that makes the second step towards the holy grail of car-dom. More on that later.
Third, with Microsoft's SYNC (see the VehicleVoice video podcast of the SYNC system from the 2007 CES) system being launched on Fiats and Fords it is only logical to believe Apple will move into the same space, but probably do it better with more elegance and intuition.
Fourth, Apple's sense of design would blend perfectly with the design language of several premium brands. Apple could become an icon in automotive entertainment like Bose, Nakamichi, Levinson, Infinity, Rockford Fosgate, but with even more style and elegance.
Fifth, using Apple TV-type interfaces, the car, home computer, iPhone, iPod could be inter-connected wirelessly every time the car pulls into the garage. Steve will own the world.
The Holy Grail - Full Automotive Integration with One Portable Device
Since AutoPacific began working in "Telematics" in the late 1990s, it was apparent that the holy grail for integrating with the automobile would be some sort of portable device that would wirelessly sync with the car. Imagine the car as a receptor and the monitor in the center stack as the display monitoring the interface. A person's iPhone holding GPS data could immediately sync with the navigation system. The data would be continuously updated through the iPhone and to the car. A person's address book, music files, etc would be on the iPhone and synced with the car continuously. Since these devices would be on the "human" and not hardwired into the car they could more easily and cheaply upgraded. And, it would all look great!
Can't wait for CES. I wanna to see this stuff. Hope it's true.
Just to show the iCar idea is not new, check out this link from 1999. And, check out the 1998 story below the fold.
Continue reading "Apple - Coming to a Center Stack Near You" »