Lincoln Top Premium Brand, Mercury Top Mainstream Brand,
Mercedes-Benz S-Class Top Vehicle, Nissan Titan Top Truck
An “ideal” is defined as an excellent or perfect example. In the annual Ideal Vehicle Awards (IVA), announced today by automotive research and consulting firm AutoPacific, owners rate their new 2007 model year cars and trucks by how closely they come to their ideal. The cars or trucks that owners would change the least are the most ideal.
The conclusion to be drawn from AutoPacific’s IVA results is that carmakers that best understand their customers create the vehicles that are ideal for their core buyers.
Ford Motor Company Wins Unprecedented Eleven IVA Awards for Brands and Vehicles
There are twenty-five segment winners and overall winners for premium brands and mainstream brands.
The top-rated premium brand overall is Lincoln, out-scoring Buick and Porsche for the most ideal premium vehicle brand honors. The top-rated mainstream brand is Mercury nudging out Hyundai for top mainstream brand results.
The top-rated vehicle (and top-rated car) is the new Mercedes-Benz S-Class, a Premium Luxury Car. The second and third top-rated cars are from Ford Motor Company – the Mercury Montego and the Ford Five Hundred, both in the Large Car category. The top-rated truck is the Nissan Titan, a Large Light-Duty Pickup, closely followed by the new Ford Edge, a Premium Mid-Size Crossover SUV.
Ford Motor Company led the industry with a total of nine segment winners. General Motors and Hyundai have four each. Ford won five sport utility vehicle categories with Expedition, Explorer, Edge, Lincoln MKX and Range Rover.
American Brands Have Most Segment Winners
Including two ties, of the twenty-five Ideal Vehicle Award (IVA) categories, American brands have twelve segment winners, European brands have six, Japanese brands have five and Korean brands have four winners.
The top-rated product segment is Large Car confirming that Americans continue to value large, comfortable cars suitable for suburban driving and longer distance highway cruising.
Winner details are shown below the fold...
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